Tony Hsieh's Excellent Las Vegas Adventure

Max Chafkin, inc.com

In which our hero, flush with $400 mil­lion from the sale of his com­pa­ny, attempts to rein­vent his city, Zappos-style.

“You can’t tell any­body about this.” Tony Hsieh takes a shot of vodka, and then he tells me a secret, eyes wide, vo…

Our zappos insights tour this summer ended with a shot of alien tequila out of zappos shot glasses. Wild and crazy works