Starbucks Concept Store Is A Lab For Reinventing The Brand
By Belinda Lanks, fastcodesign.com
A new coffeehouse in Amsterdam will be the testing ground for ideas that will find their way to the rest of Europe.
Starbucks is known for its unwavering consistency, from its unoffensively homey store décor to its burnt-coffee smell. B…
Really cool. Great bottom up approach—> builds community and grows organically