Apple Now Has $97.6 Billion In Cash. Let The Share Buybacks Begin!
Erick Schonfeld, techcrunch.com
Apple ended last quarter and the year with almost $100 billion in cash ($97.6 billion, to be exact—much of that is held overseas for tax purposes). For comparison’s sake, that is twice as much cash as Google, which ended the year with $44…
Honestly, I don’t think it’s worth it. Why not use that money to keep making the products and company better? Apple has some of the strongest brand loyalty of any company in the world, and I’d assert that the same loyalty also extends to the majority of ecstatic apple shareholders. Ratios are important to th market, but apple’s success has come because they are the exception to so many rules. Why do we keep predicting such traditional responses?